About

We build growth engines for companies that can't afford to get it wrong.

Our thesis
Growth marketing is broken for the middle.

The holding companies are built for enterprises. The freelance economy is built for one-off projects. Most performance agencies are built for DTC brands that can pour money into Meta and measure ROAS in real time.

That leaves an entire tier of companies — growth-stage, $2M to $50M — either overpaying for an agency that treats them like a B-level client, or piecing together freelancers who don't talk to each other.

Chalk Farms was built for that gap. We bring the accountability of a performance shop and the strategic thinking of an integrated agency — without the overhead, the layers, or the account managers who've never run a campaign themselves.

How we work

A process built for speed and accountability.

Step 01
Diagnose before we prescribe
Every engagement starts with an audit — your channels, your funnel, your tracking, your ICP. We don't touch a campaign until we understand what's broken.
Step 02
Build the plan, then the program
Before we launch anything, you have a clear channel strategy, a defined ICP, a creative framework, and a 90-day roadmap.
Step 03
Execute, test, and compound
We launch fast, measure everything, and iterate weekly. Every decision is traceable back to data. The program improves every month.
What we believe

The principles that shape every engagement.

Speed compounds
A good campaign launched today beats a perfect one next month. Momentum matters more than polish.
Creative is a performance lever
The best media buying can't save bad creative. We treat them as one system.
Test everything, assume nothing
Gut instinct gets us to a hypothesis. Data gets us to a decision.
Small is a feature
You work with the people who built the program. No bait-and-switch to junior staff.
Report on outcomes, not activity
Pipeline, CAC, and revenue are the report. Impressions are context.
AI is how we work, not what we sell
We use it to move faster. We don't package it as a product.
Who we work with

Built for the challenger brand.

Growth-stage companies across B2B and B2C — $2M to $50M revenue, defined product, real market, marketing program that hasn't kept pace.

B2B SaaS and tech
LinkedIn-first pipeline programs for software companies with long sales cycles.
Health tech
Go-to-market programs for health tech navigating institutional buyers and credibility-first sales.
Premium B2C
Performance programs for high-ticket consumer brands with passion-driven buyers.
Professional services
Digital acquisition for law firms and consulting practices growing beyond referrals.
Food and workplace tech
B2B demand gen for companies selling into office and facilities decision-makers.
Growth-stage challengers
Any company $2M–$50M with a defined product and a marketing program that hasn't kept pace.
Want to know if we're the right fit?
Book a free 30-minute call

No pitch. No commitment. Just a straight conversation.